(click on image to enlarge)PLATINUM GUILD INTERNATIONAL
Bangalore, Chennai, Hyderabad - 2002
The brief was to introduce & educate the young woman (18-28 with a contemporary outlook) to Platinum. We conceptualized, designed and executed a 3 month promotion and direct mail campaign across Coffee Day outlets, Planet M, Night spots, Clubs, Women’s affiliation groups, Jewellery Retailers etc. Sales showed a marked increase and awareness levels jumped. Brand Platinum was tactically associated with Remo Fernandez, Shubha Mudgal & Ritu Berri during the period
